Mario Cavalli’s London 2012 mascots launch film, OUT OF A RAINBOW, written by Michael Morpurgo, goes live.
Mario Cavalli recently completed direction of the Michael Morpurgo scripted OUT OF A RAINBOW, launching the London 2012 mascots, Wenlock and Mandeville. The mascots were developed and designed by Iris London over the preceding 18 months, with animation on the 3 min 45 sec film completed within a breakneck 10 week schedule, from design and storyboard to completion and launch on May 19th. Cavalli designed the non-mascot characters, working with Teddy Hall on maquettes and Pete Western on storyboard. Production design and backgrounds by Neil Ross, animation by Crystal CG. Editing by Richard Graham. Original score and orchestration by Tommy Hewitt Jones. Voice over read by Simon Russell Beale. The film was produced by Barnaby Spurrier.
Within 48 hours of launch, the movie on the official LOCOG mascots’ site had already clocked up 750,000 unique hits, while the same video on YouTube was the ‘most watched’ in the last 24 hours.