30 sec TV spot, utilising treated live action and artwork in the style of American ‘Regionalist’ painter, Thomas Hart Benton, for ‘ice filtered’ Carling Black Label lager. As far as I’m aware, Benton never actually painted any frozen landscapes but I think we cracked the style pretty well.
Devised & Directed by Mario Cavalli
Art Direction & Backgrounds: Ashley Potter
Choreography: Jane Turner
Agency: O’Conner O’Sullivan, Dublin
Produced at Pizazz Pictures